Let’s face it, customer expectations are higher than ever. Amazon, with its AI assistant Rufus, has set a new benchmark for instant, intelligent customer support, enhancing user experience and driving conversions. But creating a similar experience isn’t limited to giants like Amazon. With tools like Asklo, any ecommerce store can offer a Rufus-like experience that exceeds customers and boosts sales.

What Makes Amazon Rufus Special?

Amazon Rufus is designed to provide:

1. Improved Discoverability:

   Rufus relies on optimized product content and customer reviews to enhance product visibility in search results, making it more likely to recommend products aligned with customer needs.

2. Enhanced Decision-Making:

   Shoppers can ask detailed product-related questions, such as "Is this moisturizer suitable for sensitive skin?" or "How long does this luggage's battery last?" These insights help customers make better-informed purchases by addressing specific concerns directly.

3. High Engagement Potential:

   By addressing customer inquiries directly on the platform, Rufus minimizes friction in the shopper journey, potentially reducing bounce rates and increasing conversions.

Why Global Brands Need AI Assistants on Product Pages

Here are some compelling reasons global brands should adopt AI assistants on their product pages:

1. Instant Gratification for Impatient Shoppers:

   Studies show that 47% of customers abandon purchases if their questions aren’t answered quickly. AI assistants provide instant, accurate responses, keeping shoppers engaged and moving them closer to purchase.

   "In the first two months of using Asklo, Travelpro saw a 30% drop in bounce rate from product pages.”

   - Mark Costigliola, Director, eCommerce Operations, Travelpro

   
   

2. Always-On Support Across Time Zones:

   Global brands operate in multiple markets with diverse customers shopping at all hours. AI assistants offer 24/7 availability, ensuring no question goes unanswered, no matter when or where a customer visits.

3. Trust Through Transparency:

   Shoppers want clear information about ingredients, materials, specifications, or return policies. AI-powered FAQs on product pages provide this transparency, helping customers feel confident in their decision to buy.

4. Data-Driven Insights for Better Decisions:

   AI assistants do more than answer questions, they provide data that shapes strategies. By analyzing queries, brands can address pain points, refine product descriptions, and create personalized experiences like tailored recommendations and targeted campaigns. Insights on common concerns, such as product compatibility or eco-friendliness, help align offerings with customer needs.

5. Boost Support Team Efficiency:

   AI assistants can manage up to 80% of repetitive customer queries (IBM), significantly lightening the load on support teams. This allows teams to focus on more complex, high-value interactions, improving overall efficiency while maintaining excellent customer service standards.

   
   

   

   
   

6. Boosted Conversions and Revenue:

   When customers get immediate answers, they’re more likely to proceed with their purchase. Retailers using AI assistants in 2024 report remarkable rise in traffic from generative AI-powered chatbots, with traffic doubling compared to 2023.

7. Competitive Edge in a Crowded Market:

   Brands that embrace AI assistants stand out by offering a modern, seamless shopping experience. It’s not just about keeping up with the competition—it’s about setting a higher standard that others will struggle to match.

Getting Started with Asklo AI

Implementing an AI assistant like Asklo is quick and straightforward:

1. Integrate with your platform:

   Install Asklo directly on your Shopify store or activate it if you're a Klevu customer.

2. Customize for your brand:

   Tailor the widget’s appearance to match your store's design and configure responses for common questions like return policies or shipping details.

3. Launch and engage:

   Go live and start interacting with shoppers within minutes, enhancing their experience while driving conversions.